Principles of Marketing
Welcome to the study guide for Business 250- Principles of Marketing.
Course description: Introduces the student to a broad functional understanding of marketing. Topics include buyer behavior, product planning, channels of distribution, price policies and promotional activities.By utilizing the tabs above, you will be able to find sources to help you do research on Management at the Lynn Library. If you're off campus, you can access full text articles and read ebooks from your home computer or laptop.
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